How a founder's presence gets built
Visibility is not one purchase, it is a sequence. First the ground you control, then a story that stays consistent across it, then credible outsiders repeating it, then a record that outlives any single mention. Your audit says which stage you are actually at. Each stage below closes something the audit measures.
It starts with the measurement
Nothing here is worth buying before you know which stage you are at. The audit is free, takes minutes, and ranks your gaps in the order they cost you. Every stage below exists to close one of them.
Website & Digital Presence
Closes Owned presence
For most leaders the personal website is an afterthought: an outdated bio, a stale headshot, a domain that no longer reflects the person. Yet it is the one place you fully control, and often the first result anyone finds.
We treat it as the anchor of your presence. We shape the narrative, write the copy, and design a site that feels considered rather than loud. Every choice serves one aim: making your authority obvious within seconds.
You receive a finished, launched site that reads as an extension of you, ready to grow as your work does.
What it includes
- Narrative and copy built around your positioning
- Considered, restrained visual design
- Built, launched and ready to maintain
What it typically moves
Feature Interviews
Closes Third-party validation
The people evaluating you rarely ask for your CV. They search your name and read whatever surfaces. A considered feature gives that search a clear, authoritative answer: your perspective, in your words, carried by a publication that already holds their trust.
We start from your positioning, not a generic pitch. Together we define the ideas worth putting on record, then place them with outlets whose audience matters to you. You approve the angle; the drafting, coordination and follow-up are handled for you.
The result is a body of work you can point to: durable, on-brand coverage that keeps making your case long after the conversation ends.
What it includes
- Editorial angle and message development
- Placement in credible, relevant publications
- Full handling, from prep to publication
What it typically moves
TV & Media Pitching
Closes Third-party validation
A feature gives an outsider's account of your thinking. Broadcast and national press do something different: they carry weight you cannot manufacture, and they put your name in front of people your own channels will never reach. When the audit shows that almost everything written about you was published by you, this is the gap it is pointing at.
We pitch you to our list of television partners and working journalists, with an angle built for an editorial desk. Editors decide what runs. Our part is making sure the version of you that reaches them is the strongest one, and the easiest to say yes to.
This is editorial placement, so it is slower and less certain than the other stages, and we would rather say that plainly than promise a slot. It is the stage worth taking when what you need is validation that somebody else chose to give you.
What it includes
- A story angle built for an editorial desk, not a marketing calendar
- Pitching to our list of broadcast partners and journalists
- Preparation for the interview or segment itself
What it typically moves
Book Publishing
Closes Thought leadership
A book remains the most enduring proof of expertise. It signals a depth that a post or profile cannot, and it opens doors: on stages, in boardrooms, and in the minds of people you have never met.
We guide the whole arc, from finding the idea worth a book to shaping its structure and turning your thinking into finished prose, with experienced writers and editors at your side. You stay the author; the labour is ours.
From manuscript to cover to launch, the process is managed for you, so the outcome is a book you are proud to put your name on.
What it includes
- Concept, structure and ghostwriting support
- Editing, design and production
- Publication and launch, handled end to end
What it typically moves
Figures are illustrative, based on a leader scoring 64 today. Your own numbers come from your audit.
Plans
The audit is free and stays free. A plan is what stops it from being a single snapshot.
Base
plus applicable tax
- Your audit, refreshed every month
- An email alert whenever your visibility shifts
- 1 leader profile monitored
- Benchmarking against 3 comparable leaders
- Progress tracked in your dashboard
Pro
Recommendedplus applicable tax
Everything in Base, plus:
- Audit and report refreshed every week
- Up to 10 profiles monitored
- Benchmarking against 10 comparable leaders
- One monthly call with a specialist account manager (first one included)
- Opportunity of the month: hand-picked podcasts, publications and events worth putting your name forward for
Both plans begin with the same free audit. The recurring features arrive in stages, and your free report stands on its own in the meantime.
Start with the measurement
The stages only mean something once you know which one you are at. The audit is free and tells you, in the order that matters.
Social Media Management
Closes Consistency
Visibility is not a one-off; it compounds. But a consistent presence is precisely what a busy leader has no time to sustain, and sporadic activity reads as absence.
We take it on. Working from your positioning, we plan, write and publish content that sounds like you, keep the cadence steady, and engage thoughtfully with the people who respond.
You review what matters and leave the rest to us, with clear reporting so you always know how your presence is growing.
What it includes
What it typically moves